voyager1970 » 11 апр 2008, 23:33
этой статейке меньше года.там Тай Привелледж обнародовала план финансовых потерь на ближайшие несколько лет:
The company also planned to cut its card privileges, with golf and spa services limited to 24 visits per year for new members, instead of the unlimited-use privileges.
He acknowledged that the restrictions could reduce the attractiveness of the programme, but noted that a survey by the firm showed that 80% to 90% of its members used its services fewer than 24 times per year. The Elite Card programme was launched by former prime minister Thaksin Shinawatra in 2003 as a high-end loyalty programme to draw wealthy tourists and businessmen. The programme, which promised fast-track immigration privileges, long-term property leases and discounts at luxury spas, golf courses and hotels, originally aimed to attract one million cardholders by 2008.
But the Elite Card programme has been a spectacular bust, with only 2,185 members as of June 30, and the state-owned company posting hundreds of millions of baht in annual losses.
The company recently retained a research centre run by Thammasat University to study ways of improving its viability. The report proposed that TPC increase membership fees, cut incentives and improve management.
Bases on the new fee, TPC is expected to generate about 1.25 billion baht by 2008, and rise to 2.6 billion baht in 2016. Net losses should drop from 255 million baht in 2008 to 145 million in 2009. Losses this year are estimated at 290 million baht.
''Cash flow would improve from about 750 million baht this year to 1.5 billion baht next year,'' Mr Rapee said.
In 2009, cashflow could rise up to 2.3 billion baht and reach 14.2 billion baht in 2016 under the new business model, which still requires cabinet approval.
TPC seeks to earn a 40- million-baht profit in the next three years, and up to 1.35 billion baht in 2016.
. ''We've planned to freeze the number at 20,000 in the next 20 years to assure service quality,''he said.During the first six months of this year, it signed up 168 new members. Its full-year target is 500 new members
Bangkok Post 9-7-07
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